‘Press 3′ for nose hair tips

Posted on June 16th, 2010 by Gina

Here is a truism: Women dress for women, not men.  In fact, women don’t believe anything men say when it comes to hairstyles, fashion, or lipstick color.  For you women readers, when was the last time you asked a man if they thought your outfit looked all right, only to horribly regret following his advice later on?  And you men, how many times have you choked when asked if those pants made her butt look big?  Women don’t trust what men say when they answer.

Men, on the other hand, are perfectly happy to be groomed by a woman. Even a fake one, if Gillette’s new campaign is to be believed.

[continued from the newsletter]

The campaign is titled “What Women Want,” and presumes that men will groom the way an automated video response system tells them to.  The interactive service offers models Heather, Tulana, Jacqueline, Mikayla, and Adriana, aged 19-23, prompting guys through styling decisions.  First, you choose a gal who will offer her opinion.  Then your model has you choose the venue you are planning to attend – i.e. a graduation, a concert, job interview, even a “meet the parents” plan.  You’re offered pictures of twelve different hairstyles, while the model waits at the side of the screen, fidgeting, until a choice is made.  Hairdo and face hair decisions are guided the same way until ultimately your model tells you what she thinks and offers suggestions.  If you choose really goofy looks, like a Pompadour hairdo and a Van Dyck shave, your automated system will try to encourage you to change your mind.  “It’s not your best,” sultry Jacqueline told me of my fake choices.  “Shall we give it another go?”  Or sweet Heather, who frowns so cutely and remarks, “It’s not working for you, let’s do this…” to get me to try a different style.  It all results in a prompt to upload a personal picture to “try on” the new look.

I think this is a swell way to guide people into making the right decisions for businesses.  I’ve had some experience with the automated phone system of a cable company recently while trying to get my phone, Internet access and TV activated in my new home.  If it had only been some cute young man’s recorded voice on the phone, saying things like “I know you’d like to talk to Technical Support, but wouldn’t you rather just fantasize about what I look like and call it a night?”   Or, “My supervisor would just love to talk to you, but press 2 if you’d rather have an email picture of me sent to your cellphone, brought to you by Comcast.”

Perhaps if I had been given the kind of choices Gillette is offering to men, you wouldn’t be reading this now.

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A short history of cosmetics

150BC Romans use yellow eye shadow.

The Romans preferred to use gold-colored eye shadow which was made from saffron and painted onto the area around the sides and under their eyes. Then they used powdered wood ash to color their eyelids black. This gold color was quite significant at the time because they saw themselves as the rulers of the Mediterranean.