The latest mutt-have grooming products

Posted on April 1st, 2010 by Michelle

Is your Bichon too Frisé?

Just in case you’re not getting the shine and bounce you want when you wash your pooch, several big-name hair care companies are now offering salon-quality shampoos for Marley and you.

As dog is our witness, Kiehl’s, Paul Mitchell and TIGI all have a specific line of products for longhairs, shorthairs, wirehairs, silkies and any other breed you might occasionally stick in the tub.

According to the American Pet Products Association, pet industry expenditures in the United States will top $45 billion in 2009, including an estimated $10 billion on supplies/OTC medicine and $3.2 billion for grooming and boarding. It’s not quite as much as we spend on human grooming, but we don’t shampoo our animals every other day, either.

And with an estimated 77.5 million canine companions in the U.S., who can blame Kiehl’s, Paul Mitchell or TIGI for trying to mark this territory?

Kiehl’s offers three products, including Cuddly-Coat Shampoo and Conditioner as well as Spray-n-Play Cleansing Spritz (8 oz., $12). It was hard to tell at first whether this was for Fido or the furniture, but apparently, it’s for when your Lhasa Apso-lutely rolls in something you do NOT want tracked into the house.

Paul Mitchell’s line is sold under the name of John Paul Pet and includes shampoos, conditioners and wipes. Among the shampoos are Tearless for Puppies (Johnson & Johnson take note) and a waterless foam.

TIGI, famous for its funky Bed Head line, takes it a paw further with Pet Head, which not only has the best-named grooming supplies (Life’s An Itch, Dirty Talk, Furball …), but offers accessories, apparel and toys “only for cool dogs.”

John Paul and Pet Head are sold in most major pet-supply stores and all of the products are available online at varying prices.  And of course, just because it’s a salon-product doesn’t mean it will clean Rex any better than one of the less-expensive brands.

LookinGood’s Chief Vanity Officer, Gina, still reminds her Uncle Bill about the week he visited and went home raving about the hair product that was in the guest bathroom. When her Aunt called to find out what it was, Gina sheepdoggishly admitted it was the dog’s shampoo.

If Uncle Bill’s coat hadn’t been the shiniest it’s ever been, Gina would have been in the doghouse.

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