Plastic surgery trends in 2009

Posted on March 22nd, 2010 by Michelle

When the economy is flat, so are the chests of American women. Noses are large, bellies are round and faces sag even when they’re not watching a 401K evaporate.  The American Society of Aesthetic Plastic Surgeons released its annual plastic surgery statistics report earlier this month, and for the second straight year to no one’s surprise, the demand for cosmetic procedures dropped.

What IS surprising though, is looking at the statistics by gender.  Maybe boys don’t cry, but they do nip, tuck and inject, and the numbers grow slowly, but steadily each year.  Cosmetic procedures among women dropped nearly 3 percent overall in 2009.  Among men, however, they rose almost 8 percent from 2008.

As a whole, the plastic surgery industry saw a 2 percent overall decline in 2009, and after the 12 percent drop in 2008, that’s probably a small victory.  It was a $10.5 billion industry last year, but number of surgeries performed, such as breast augmentations, nose jobs and tummy tucks, continued to fall, as more and more consumers are opting for needles and lasers over scalpel and stitches. In fact, the only surgical procedures that saw an increase were butt lifts and butt augmentation.

Nonsurgical procedures – which include injectables, facial rejuvenation such as dermabrasion, and some laser treatments – rose overall by 0.6 percent. And the demand for good ol’ Botox and Dysport (classified as Botulinum toxin Type A) was up nearly 4 percent over 2008, with 2,557,068 performed in ’09.  The ratio of surgical to nonsurgical cosmetic procedures is now 15:85.

It’s still predominantly a women’s market, but men now account for more than 9 percent of all procedures and 10 percent of nonsurgical procedures.  And you can drop the tailgate on the Botox bandwagon, because here come the boys.  The number of Botox treatments for men were up 23 percent over 2008, and all nonsurgical procedures among men rose 11 percent, huge numbers in an economy sagging more than Ben Stein’s face.

So, now we know that not only is men’s grooming and personal care a growing market, but so is plastic surgery.  Guys appear to be moving away from their knuckle-dragging Cro-Magnon ancestors, removing body hair, lifting brows, reinforcing hairlines and smelling better, which is all good.  Now, if we could just get them to put the toilet seat down.

One Comment on “Plastic surgery trends in 2009”

  1. Gaston Muchmore

    Do you plan to keep this site updated? I sure hope so… its great!

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