Are the benefits of wine skin deep?

Posted on February 7th, 2010 by Michelle

We have turned to red wine therapy before, usually at the end of a reeeaaaallllly long week.  A nice glass of merlot, maybe a cabernet sauvignon and our glass is again half full, especially if the clerk behind the counter asked to see some ID before selling us the goods.

But silly us.  We’ve been drinking it when we should have been rubbing it on our faces to take years off our vintage, er, visage.  At least that’s what a California company, Red Wine Therapy, Inc., wants us to believe.

Red Wine Therapy, Inc. just got FDA approval to start marketing UVAMIA™ products, made with red wine extract. The line includes supplements and face and body creams. The stuff is made with “100-percent natural red wine extract containing all the antioxidants in red wine (more than 220 different polyphenols) … Vitamin E and shea butter,” according to its press release.

We know from experience that vitamin E and shea butter do good things for our skin.  We also know that some studies suggest red wine can maintain or improve heart health.

According to the Mayo Clinic, all those antioxidants, including polyphenols and resveratrol, “might also help protect them from obesity and diabetes, both of which are strong risk factors for heart disease.” Resveratrol, it says, “might be a key ingredient in red wine that helps prevent damage to blood vessels, reduces ‘bad cholesterol’ and prevents blood clots.”

It also notes that to get the same dose used on mice in the study, we’d have to drink 100-1,000 bottles of vino.  Daily.

That said, we couldn’t find any studies linking red wine and skin. In fact, we only found one that said anything about red wine and aging, suggesting daily consumption of resveratrol “broadly improved the long-term quality of life of middle-aged mice, although most mice did not end up living longer.”  It didn’t mention whether or not said mice had younger looking skin.

Red Wine Therapy, Inc., wants us to jump on this trend anyway, saying its products will help neutralize free radicals.  There are already a bunch of red-wine-extract supplements on the market, and even a wine-based product line.  What sets this one apart?

“More and more you will see energy drinks, enriched cereal bars, and cookies, as well as pet and small animals’ feedings where the Vitamin E is being replaced with red wine extract,” explained pharmacist and company president Dr. Andrea Basagoitia in the release.  “After all, red wine is a natural drink with many more antioxidant molecules acting together, compared with just Vitamin E or Resveratrol supplements.  The fundamental beauty is having the natural proportion of antioxidants in red wine reflected in the extract, and we believe this product succeeds in doing so.”

Huh?  This has something to do with pets?  We just want to know if, why and how this stuff will help our skin.  That would be something to raise a glass to.

One Comment on “Are the benefits of wine skin deep?”

  1. Andrea Basagoitia

    Just to clarify… as we stated in our Press Release, UVAMIA products were released by the FDA for commerce in the US. The FDA doesn’t approve skin care products or nutritional supplements, but when these products are imported into the US, the FDA tests them to make sure that they are safe to the public.
    What sets us apart? Our products are made of 100% natural red wine extract, meaning that the extract that we use is actually from red wine and not from parts of the vine. During the wine making process, sugar from the grapes ferments into alcohol, which naturally extract all the antioxidants from the vine. More than 200 different molecules, mostly polyphenols.
    If just the skin or the grape seeds are used to isolate one particular antioxidant molecule (as is the case with other products), then complex interactions and the synergy of these molecules acting together is being ignored.
    Please, raise your glass and cheers! Winetherapy has been around for decades!
    Please visit for other winetherapy products and read “the Grape Cure” by Johanna Brandt for proof of the healing properties of crushed grapes on deep and infected cancer skin wounds -pg.35.
    The antioxidant power of polyphenols is well described here.
    Please read: Protective Effects of Topical Antioxidants in Humans. Dreher F, Maibach H. Curr Probl Dermatol. 2001;29:157-164.
    One last thought. We don’t want you to believe anything that has not been proven or done already. We want to give you all the information that you will need to realize that we are now offering an exceptional product that you can certainly benefit from.
    To your health!
    Andrea Basagoitia Ph.D. Founder and President of Red Wine Therapy, Inc.

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