Hissy-fit over ‘snake venom’ products

Posted on January 25th, 2010 by Michelle

From the Your-Body-Is-Your-Temple Dept: Another trending now in anti-aging products is faux snake venom. The ingredient, Syn-ake, is a synthetic neuro peptide that mimics a protein in the paralyzing venom of the temple viper that temporarily freezes facial muscles for an effect similar to, but not as long lasting, as Botox.

The idea is that if these muscles can’t contract, it will help to keep wrinkles from forming. It’s an ounce-of-prevention kind of thing.

Rodial, one of our favorite luxe-product companies for their on-the-edge products like boob job, bum lift, and tummy tuck sticks, has grabbed the spotlight again with its new glamoxy snake serum, which it’s promoting as a “revolutionary oxygenated, viper-inspired serum.”  Rodial also claims that it is “forever pushing the boundaries with this ultimate skincare potion …”  Rodial includes a testimonial from actress Kate Bosworth about the stuff, and according to its website, Glamoxy Snake Serum ($183.33 US) is temporarily out of stock.

Now, we’re not going to go as far as saying Rodial’s marketers are speaking with a forked tongue, because maybe the “revolutionary” part is that this serum is “oxygenated” in addition to containing Syn-ake.  As far as we can find, this is the only product containing Fiflox BTX (an oxygen carrier), Proturon (plumper) and Ronasphere (wrinkle filler) as well as the Syn-ake.

However, in terms of boundaries, those appear to have been laid as long as five years ago, even if few people noticed.

The venom-inspired ingredient, often billed as a needle-free alternative to Botox, has been around for awhile, showing up in a product line from Canadian company Euoko in 2005.  Syn-ake is an ingredient in its current line, the ultra-high end Y-series ($60-$500 US).  In 2006, UltraLuxe 9 ($185) was introduced by Sonia Dakar, whose Beverly Hills skin care clinic boasts clients like Drew Barrymore and Britney Spears.  And last summer, a spokeswoman for Skin Doctors cosmeceuticals told me about a new product called Vipertox ($49.95), making it sound exciting and new, but we never received samples, so never tried it.

With savvy marketers always coiled and ready to strike, Rodial will probably take the biggest bite of the synthetic snake venom market. And we’ve said it before; their products do work, although they don’t come cheap. Actually, most of the Syn-ake products are found at the high end of the pricing scale, with Vipertox being the least expensive.  Keep in mind that most of the serums are about one-month supply, while Botox shots last about four months and could average anywhere from $250 (brow) to $500 (frown area) depending on the region of the country, how many units you need.

So what’s your take on snakes? Indiana Jones hated them. Cleopatra thought they were a real pain in the asp. Personally, I find them fascinating, as long as they don’t surprise me by slithering out from some unexpected place. Would you try a snake-venom product in your pursuit of younger-looking skin or is it just too creepy?

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A short history of cosmetics

150BC Romans use yellow eye shadow.

The Romans preferred to use gold-colored eye shadow which was made from saffron and painted onto the area around the sides and under their eyes. Then they used powdered wood ash to color their eyelids black. This gold color was quite significant at the time because they saw themselves as the rulers of the Mediterranean.

http://www.factoidz.com/