PETA’s beef with Burger King.
DISCLAIMER: LookinGood would never publish something that isn’t true. If we could make this stuff up, we’d be in a different line of work making a helluva lot more money.
At first, I thought it was a joke: Burger King is selling a cologne called Flame. Honestly. According to the website: “FLAME is the world’s first perfume to contain the irresistible, sizzling overtones of the WHOPPER. Behold the scent of seduction with the subtle hint of flame-grilled beef.”
Oh baby, that’s my kinda man! If his cologne says “grill me” then grab the cooking oil and a hot poker, I am slathering up a hunk of beef!
But, like seeing Dad from the backseat of the car on a hot summer night, along comes PETA, (People for the Ethical Treatment of Animals), those humorless protectors of the less litigious, multi-legged of the planet, with a beef about the beef-makers. They are threatening to release an alternative called “Gore,” with the slogan, “to capture the ‘actual aroma of rotting flesh.’
This is so wrong on so many levels. PETA, in typical guerrilla fashion, just gets downright disgusting to make its point – eating animals is bad, wearing the scent of animals that will be eaten is worse. And also typical, PETA’s response probably served to draw more attention to something that would have otherwise been quickly dismissed. Instead, the whole campaign hit again in June with the Burger King scent debut in Great Britain.
So, we wonder – will the guys who wear Flame be followed by dogs, and the guys who wear Gore be followed by ambulances? This, ladies and gentlemen, is a strange world we live in.
- DO NOT miss the website for Flame, either. “Fire Meets Desire” is the theme and it is hilariously cheesy.
- Evidently, the Europeans took PETA more seriously than we did (par for the course, huh?)
- The Today Show weighed in.
