Manscaping goes mainstream.

Posted on June 5th, 2009 by Gina

frontpagegillette1I have spent the better part of my life being teased by men about my love affair with personal grooming.  They feign superiority at new hair colors, makeup, and the occasional painful chemical peel.  But boys, the mocking is over.  Gillette has “outed” you with the astonishing news about “manscaping.”

If you’ve been doing anything productive in your life, you might have missed the news about Gillette’s new online campaign for men’s body-shaving products, but you can no longer ignore it.  The website is super-slick.  Computerized video makes the visual scenes captivating.  The humans look downright HD-real, though the chicks are cheesy, and the animation looks like bathroom sign characters.

Of course, this is about selling razors – for your head, your back, all parts of the body except legs, oddly enough.  However, Gillette felt it had to come up with some metaphors to explain the perks of non-hairy living.  For underarm shaving, for instance, they explain that men should shave because “An empty stable smells better than a full one.”   Promoting hairless heads, the slogan is “If your grass is patchy, mow the lawn.”

Hands down (no pun intended), the best gimmick for getting men to shave their pubic area is:

“Trees look taller when there’s no underbrush.”

Well, hand me my garden boots and polish my pomology!  This botanical analogy has the head on my shoulders spinning!  Can this really be true?  Are men really tending this tender terrain in a new way?  Does it work?  I need the LookinGood True Believers to weigh in on this.  Because according to Gillette, “if you want to see the tree, you shouldn’t have to blaze a trail to get there.”  So here are my questions:

  1. Did you know about this?
  2. Have you or any man you were close to every shaved his privates?
  3. Did it, in fact, make the man’s “tree look taller?”


  1. Lookingood readers responded that the only person who didn’t know about manscaping was me. (65%)
  2. About 30% had seen someone who had shaved their privates,
  3. And in fact – it DOES make the “tree look taller.”

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