Forget “Bom Chicka Wah-Wah”. They’ve gone WAY beyond that.

Posted on March 19th, 2009 by Gina

The Fixer

The boys at Axe are at it again, and despite the gratuitous naked women doing gratuitously sexual exercises between gratuitous joke segments about mostly dumbass white guys, it’s pretty funny:

ENGLEWOOD CLIFFS, N.J., March 16 /PRNewswire/ — A guy’s typical weekend includes nights that extend into early mornings, power naps that substitute for deep slumbers and flurries of text messages with new spots to meet up with friends. The only thing routine about his lifestyle is its unpredictability and the need to be ready for anything that goes down. While some guys prevail and stay on top of their game, others falter and miss out on the experiences that should only be retold at 10-year reunions.

That’s why AXE has launched a complete line of transformational body washes and bodysprays that are designed to fix guys’ minds and change their game.

To accompany this new line, AXE has launched, a Web site that features an instructional talk show and digital pranking system to help concerned friends rehabilitate buddies in need of a game makeover. The online talk show features a real-life problem solver named “The Fixer” and explores the difficulties guys often face in their demanding social lives. Covering everything from questionable social behavior to minimizing party recovery time, the online episodes and interactive pranking system teach valuable lessons and offer solutions to keep every guy up and running.

The new transformational line gives guys an edge in the mating game by helping them combat common problems such as dullness, fatigue, grogginess and shame from questionable behavior. The line includes:

•    Shock: Shower Gel and Bodyspray to wake guys up and keep them going throughout the night
•    Fever: Shower Gel and Bodyspray to help guys ignite their caliente spirit and get the party going
•    Recovery: Shower Gel and Bodyspray to help bring guys back to life after a long night
•    Snake Peel: Shower Scrub helps guys shed any regrets they may have from the night before

Wow.  If it takes that much work, those guys should stay home, don’t you think?

3 Comments on “Forget “Bom Chicka Wah-Wah”. They’ve gone WAY beyond that.”

  1. Bandecca


  2. Martinella

    Nice work! I’ll have to do a cross post on this one ;)

  3. Michelle

    First thought: Ah, if it were only that easy to keep them going through the night, ignite their caliente spirit, bring them back to life and shed any regrets …

    Second thought: If he needs all that, girls, he should get the AXE. You can do better

    Third thought: The copy writer should get a gig with Viagra …


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